IR TOP CEO Message

“We want to provide modern people with easy-to-eat yet nutritionally balanced foods for their busy lifestyles. By doing so, we want to contribute to improving people's health and enriching their lives. If the healthy life expectancy is increased, the country can prevent the increase in social security spending.”

With this in mind, we started with crowdfunding in 2016 and used the funds raised as a springboard for research and development of a nutritionally complete diet, offering numerous products such as bread, pasta, and cookies. By switching one daily meal to BASE FOOD products, even the busiest person can meet the minimum nutritional requirements.

Our relentless pursuit of research and development has enabled us to create products that are not only delicious and nutritious but also meet diverse needs. More than 40% of our full-time employees belong to the R&D group and are constantly engaged in research and development to create “better tasting” products. We will continue to develop products in a variety of different flavors and textures to enrich the meal itself, not merely to provide nutrition.

In terms of manufacturing, we work closely with outside specialized manufacturers to ensure a stable supply of high-quality products as well as meet customer expectations. We pay the utmost attention to safety and confidentiality of product information during the manufacturing process and work to strengthen mutually complementary relationships with the manufacturing companies.

Our sales channels are expanding to include convenience stores and drugstores, in addition to our own e-commerce (EC) channel and external EC channels, so that more customers can readily purchase our products. Our endeavors are not limited to Japan but are expanding into new markets such as Hong Kong, China, and the United States.

BASE FOOD is still a developing company that is pursuing to achieve full-year profitability in the fiscal year ending February 2025 from our listing. At the same time, we will continue business investments for further sales growth while maintaining financial soundness to achieve our mission of contributing to people's health and well-being.

Aiming to become a global leader in the health food industry, we will continue to strive for the realization of a society where everyone can easily enjoy a nutritiously sufficient diet. With an unwavering commitment to innovation and passion for customer satisfaction, we remain devoted to achieving our goals. Your support for our endeavors is highly appreciated.

Shun Hashimoto
President and CEO